Market scale is huge and innovation driven development. 2018 furniture market is beginning to dawn.
Large scale market and innovation driven development, 2018 furniture market
In 2017, the household industry moved forward in the transformation, and the new era and youth became the focus of the year. Another year is coming, and the home industry is also summarizing and exploring the way and whereabouts. It is very important to discuss the development of industry in an all-round way, and to discuss the future development of the industry is particularly important to the reform of the industry, and this one is Qin Zhanxue, President of the China Construction Material Circulation Association.
The Internet is a false proposition to suppress the real economy
In traditional industries, the Internet has been a frequent argument against the real economy, as well as in the home building industry. Qin Zhan Xue bluntly said: "the Internet is a false proposition to suppress the real economy."
We often say a common saying is: big fish eat small fish, small fish eat shrimps. In the Internet industry, it becomes fast fish and slow fish. Qin Zhan learned frankly, rather than the Internet to suppress the real economy, it is better to say that the Internet is tempting the real economy. To be an entity is slow, usually called ten years of grinding a sword, and making a fish intestine sword. And now we are grinding ten swords a day, mass production, no history, no cultural details.
On this issue, the development of our entity should carry forward the spirit of the great power craftsmen, and make the products that satisfy people's desire for a better life rather than a rough product.
The reason why the Internet is able to develop is a very important reason for the fact that the real economy has many drawbacks and short boards. To some extent, the Internet is a complement to the real economy. After the long-term cooperation and the formation of benign complementarity, O2O will achieve the integration of online and offline. Therefore, it is a false proposition that the Internet is pressing the real economy. In fact, it is correcting. Through such a error correction mechanism, the entity is healthier. We need to use the good Internet to improve the entity.
The dawn of building materials home market in the next year
Since this year, whether it is the external environment of the extrusion, or the intensification of internal competition in the industry, to the enterprise has brought no small pressure, building materials home market overall performance? Qin Zhan told reporters that last year (2016) was the fall of the cliffs, this year, the overall view is a little worse than last year, but from the beginning of the year to now is a kind of climbing form, not as good as last year, the ring has been going up, which means that our L bottom has formed, fluctuates up and down at the bottom of the L. It is impossible to turn it into another U/V shape.
Although this year, the building materials home market overall performance is not ideal, but Qin Zhan learned that the building materials home market next year full of confidence, the main reasons for the following.
First, there is great room for "quality" and "quantity" in enterprises.
The nineteen reports have pointed out the direction for building materials home enterprises. First is the second line city how to do, we now the new contradiction is people's pursuit of a better life and the current development imbalance, the quality of the contradiction between, the quality of the building materials home enterprises in the quality of the product, on the one hand to make the price of products to improve, on the other hand, let the consumer. There is a sense of happiness in the use of products.
In addition, in the 345 tier cities, we have a node, and we must get rid of poverty in 2020 and strive for a better life. "The key to seeing a well-off society is to see the townsman". The old folks do not get rid of poverty and become well-off. On the one hand, some primary products market still has demand in (345 line city); on the other hand, in some small county building materials home circulation is mainly in the form of street side store, and the home shop is very promising in those places. This has provided an increase in our home building market.
Second, the speed of industry integration is accelerated.
Since this year, the family of Henan is allied to the Henan oelon, and the KELONG shop for a hundred years has occurred frequently. The pace of expansion of other national chain and regional chain has also been speeded up. In the face of the speed of accelerating the industry integration, Qin Zhan believes that the building materials house is in the new economy. Integration will continue, the survival of the fittest will be, strong and strong union will also have, from the quantity to quality, the use of market means to reconfigure the resources, industry experience more healthy.
Third, the market is large.
On the one hand, under the influence of real estate policy regulation, the new rate of real estate may be further reduced in the future, but the total amount is still increasing, the size of the market is actually not decreasing, but the rate of rising is slow. On the other hand, the stock property still has a very large market, the redecoration of the stock property is accompanied by the consumption upgrading, the demand for the quality of the product is further improved, and it has brought a very broad space for the building materials home market, so who redecorates the property and redecorates the cake.
Fourth, innovation driven development.
In recent years, new concepts such as whole house customization, whole house solution and partial renovation plan have emerged in the building materials home industry. Innovation driven industries continue to develop in depth, so they will dig out different levels of cake. For example, many companies will switch from a single production of a product to the production of a whole product, and provide a one-stop solution of "design + products + services", all of which are the performance of industry upgrading.
Finally, Qin Zhan said that the great environment promoted the development of the whole national economy. In this context, the building materials home market will also usher in a new boom next year. Next year, it must be better than this year. We should build up confidence.